Job Description:
We’re looking for a creative and data-driven Email Marketing Specialist to develop, execute, and optimize email campaigns. Your work will play a key role in nurturing leads, engaging customers, and driving conversions.
Responsibilities:
- Plan and execute email campaigns, newsletters, and drip sequences
- Segment email lists and personalize content for different audience groups
- A/B test subject lines, copy, and designs to improve performance
- Monitor open rates, CTRs, and conversion metrics to optimize future campaigns
- Ensure compliance with email best practices and anti-spam laws
Requirements:
- 2+ years of experience in email marketing
- Strong knowledge of tools like Mailchimp, Klaviyo, or ActiveCampaign
- Excellent copywriting and analytical skills
- Understanding of customer journeys and email automation flows